Prints - High Quality Art
Hall's Coca Wine, advert - 1915
Dudley Hardy - Advert for Hall's Coca Wine - The Elixir of Life c.1915.
Coca wine is an alcoholic beverage combining wine with cocaine. The advert for Hall's advised:
'The wine is a 'restorative, especially after influenza and combats sleeplessness, bronchitis, neuralgia, anaemia, mental fatigue, exhaustion and menstrual disorders ("sickness, so common to ladies").'
At the end of the 19th century, the fear of drug abuse made coca-based drinks less popular. This led to the prohibition of cocaine in the United States in 1914 via the Harrison Narcotics Tax Act, and the removal of cocaine from coca wine, though coca leaf remained. Coca wine itself became illegal in the United States when its other main drug, alcohol, was banned just a few years later with Eighteenth Amendment in 1920.
Via: The Wellcome Collection