Empire Marketing Board poster by Paul Nash - 1930.
The Empire Marketing Board (EMB) was founded in May 1926, as a small government body with committees for research, marketing and publicity. Much of its effort went into encouraging research and analysis, including into how to improve the quality, storage and distribution of British and colonial produce.
It was set up with the Secretary of State for the Colonies (then Leopold Amery) as its Chairman, with a civil servant (Stephen Tallents, Sir Stephen from 1932) as its Secretary.
But it also employed people from the media, advertising and commercial world more generally, as well as giving commissions to some of the most talented poster artists of the day.